Set the context of your answering paragraph

Because winning the featured snippet is so valuable and so powerful, it makes a lot of sense to make multiple attempts. We do that by creating more than one answer target in a single blog post. An answered target is content that is an answer that we formatted and written in a way to make…

Now let’s talk about featured snippet types and how to win them with answer targets.  A paragraph-style featured snippet is the most common type in our study. We found that exactly 50% of all featured snippets were paragraph snippets, and winning those snippets regularly requires writing and formatting your answer target the right way.  Here…

When creating your answer target, it’s easy to make some really big mistakes that could prevent it from being chosen as a featured snippet.  Every answer target absolutely must meet these three criteria.  One, they must be able to stand alone. If the answer requires additional context, it won’t work as a featured snippet. If…