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Over the course of several years we’ve written 10s of thousands of blog posts. We’ve also trained hundreds of people to come right for us to produce blog posts in bulk. So, as we’ve trained those writers. we’ve tried to learn what the most efficient way is in terms of the time we spend on…
List type featured snippets are the second most prevalent format. 27% of all Google search result pages that contain a snippet use the list format. List style snippets are generally shown in how-to searches where a list of steps is requested or when a searcher is looking for a list of ideas, tips, examples, or…
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Now let’s talk about featured snippet types and how to win them with answer targets. A paragraph-style featured snippet is the most common type in our study. We found that exactly 50% of all featured snippets were paragraph snippets, and winning those snippets regularly requires writing and formatting your answer target the right way. Here…
You recall that earlier in this course we mentioned that the general FAQ Page is used to win many Google snippets. One of the reasons is that an FAQ page states the question first and then the answer immediately following. The question right before the answer signifies to Google through the context that the answer…